In conversations with clients, more often than not, we’ve been asked: “What is HubSpot? All I hear is HubSpot, HubSpot, HubSpot!” HubSpot is a proven tool for generating leads. It’s fantastic and I’m not just saying that because we’re HubSpot partners. The facts are that it works and as a result, HubSpot’s popularity is rising.
I'm usually not bothered by too much. Over the past few months, though, I've had encounters with several clients of ReachLocal. For those of you who aren't familiar with ReachLocal, it's a paid search company that provides its customers with a slick interface and nicely named service components for online marketing their business.
What bothers me is that ReachLocal has misrepresented itself on two major levels to the aforementioned folks.
Since transferring its Places for Business to Nokia Prime Places, Bing has run wild with its verification process. After years of frustration, Canadian business owners can finally submit their free business listings to Bing Canada, thanks to Nokia’s recent partnership with Microsoft.
But the frustration has not gone away. The struggles of many business owners to verify business listings with Bing Places Canada have been well documented. Simply put, businesses are not being verified.
After you have gone through the process of creating an account, adding relevant business information, and accepting the terms and conditions, you are brought to the Bing Places verification page.
As a local ‘brick and mortar’ small business, you depend on foot traffic. The very existence of your business relies on getting customers in your door with money, and out your door with your product or service. You spend most of your time focused on managing your store operations and maximizing your bottom line.
The simple message is – stay away from these masters of domain deception.
We all seem to own domains, and it seems as though there are thousands of domain registrars out there. Domain registrars being companies we buy domains (URL’s) from.
Yesterday, I took a call from a client who received mail from Domain Registry of Canada (DROC). Look at the form below – it looks legitimate – almost governmental. To a non-technical business owner/manager it comes across as their domain is expiring and they need to renew it. The problem is, our client did not originally buy his domain from Domain Registry of Canada, it was purchased through a different registrar.
When someone actually fills this out and sends it in, it’s actually a domain transfer agreement, so your domain will be transferred from your current registrar to DROC. Not only that, but you are paying a premium to do so, anywhere from 3-5 times more than if you were to re-register with your current registrar.
From the BBB:
Based on information the BBB has obtained, consumers are receiving renewal forms from Domain Registry of Canada to renew their domain names. The issues with the renewal forms however, is that they are not renewals at all. In fact, by filling in the form and sending it in, the consumer has actually agreed to the transferring of their domain name from their current registrar to the Domain Registry of Canada. The BBB would like to remind consumers to carefully read all correspondence before filling in and submitting any forms.
On July 25 2012, the BBB requested that the company modify their mailed correspondence/advertisements to clearly indicate that the advertisement is actually a domain transfer request form, and not simply a renewal request from the consumer's current host/registrar or a form from the Canadian Government.
Nothing can quite stir human emotion more than something that really ought not to matter – race. And that’s race, in terms of individual ethnicity.
For us being located in Vancouver Canada at the moment we are still struggling with helping a vast majority of business create their 1st website and/or update an incredibly old site. In fact Google indicated in an event held in Toronto that 55% of Canadian businesses DO NOT have a website!
Google recently announced changes in how they will rank maps (basically Google Reviews will be a HUGE component while Citations wont play quite the dominate role they once did). Our own personal insight has been that citations still play a more significant role that they are perhaps letting on. This seems to be especially true for CANADIAN businesses. While we are still encouraging our clients to work on reviews we thought we would share a list of the top 58 canadian citations:
|Broad Citation Source||PR|