8 out of 10 potential customers look at online reviews before hiring a service or buying a product. Businesses with no or limited reviews are not likely to be chosen.
So let's point out the obvious, building citations is not the most fun thing in the world. On the other hand, local citations are one of the most important things for a business to master. What is the point in having a local business that can’t be found? Or can’t be seen on a map? Or worst of all, that can not be seen on Google? So in this post, I want to lay out the do’s and the do not's of building local citations; as well as, how to build citations.
When it comes to building meaningful relationships with existing and potential customers, it's vital that you have the systems in place to provide the right information at the right time. Having too many marketing tools to deal with leads to inefficiency and you ultimately damage the relationships you're trying to nurture. Luckily for many forward-thinking businesses, HubSpot came along to streamline inbound marketing processes and make it easier for businesses to attract genuine leads and convert prospects into customers. But things are about to get even better.
There are so many different ideas out there on how to successfully run a social media campaign. There are also guidelines that you should follow to be able to get the most ROI on your campaign.
I am not here to tell you what to do and what not to do, just here for a little support. I want to give some insight on what a great social media campaign encompasses and how to run a successful social media campaign.
If you're the owner of a company operating in or around Vancouver, you'll know how much of a struggle it can be to attract the right customers to your business, especially with so much competition in every sector. The British Columbia economy is still on fairly fragile ground and Vancouver business owners know this all too well. In order to be found by prospective buyers looking for a business just like yours, you need a sales and marketing plan that is appropriate for the digital age, and you need the right tools to help your business grow. This is where HubSpot comes in.
Blogging should not be boring. By no means should your readers feel unengaged with your material. So how do you keep them engaged? How do I get them to read the FULL post, and not just skim through? You also may ask: How can I get more click-thru's to my website or with my CTA’s?
As a visual "Pinning Board" of everything imaginable to the mind - Pinterest has swept social media platforms for the last two years, and will continue to rapidly grow. Data collected in January has shown that Pinterest has been leading more traffic to websites than Google+ and LinkedIn combined. As well, as of September Pinterest became the 2nd largest reference to landing pages behind Facebook.
Last week, I attended HubSpot’s Inbound 2014 Conference in Boston and let me say - there was a LOT to take away from it. Whether it was the vision of David Meerman Scott, the ground-breaking announcements from Brian Halligan or the downright folksy slang from Marcus Sheridan, just about every session had some key takeaways.
But this conference was more than just sessions. It was the entire Inbound Marketing experience. The people, the sessions, the food, the ideas, the stories - all of it made Inbound 2014 an incredible conference to be at.
In this post, I’ll go through 3-5 takeaways from some of the sessions I attended. I’ll finish up with some overall takeaways and some discussion on the entire experience. Here we go.
This post is a guest submission from social media marketer and blogger Rebecca Coleman. If you're interested in writing a guest submission, send your pitch to firstname.lastname@example.org .
At almost 4 years old, Instagram is rapidly becoming one of the most popular social media platforms in the world.
You know that old expression, a picture is worth a thousand words? Well, Instagram is simply that. And in today’s world, we don’t have time to sit and digest 1,000 words. We want information that is snack-sized, quick, so we can move on to the next thing.