For all you HubSpot users out there, you may have noticed a considerable change in the blog tool. Blogging is an extremely important part of Inbound Marketing so this change is worth discussing and explaining so that HubSpot users (or future HubSpot users) can leverage this to their own benefit.
The LocalTrifecta Inbound Marketing Blog is now officially open to guest blog posts on topics related to digital marketing. This includes posts on Pay Per Click Advertising, Search Engine Optimization, Blogging, Content Marketing, Local Search, Social Media, Video Marketing, Conversion Rate Optimization and more.
In this post, I’ll detail all that you need to know about getting your thoughts, ideas and experience onto our blog!
It was the middle of December 2014 when I started working with ElementIQ. With the weather changing from winter to spring, my 4 months of internship agreement has come to an end in the middle of April 2015. Before joining here, I was a full time student of the MBA program at Beedie School of Business in Vancouver. I continue to be a student, but having successfully completed 4 months of internship, I am now officially eligible to graduate in June this year. As exciting as graduation may be, currently I am feeling the sorrow of parting from my colleagues.
In this blog post, I will attempt to summarize my entire internship experience...reflecting on the work, people, culture and training.
One of the great things about the digital marketing industry is that it’s always changing. Flat out - it’s always changing. Google changes its algorithm. Social networks rise and fall. Search behaviour changes. Buying behaviour changes. All this change makes things enjoyable though. How we do things as an agency now is, in some ways, different from how we did things a year ago or two years ago.
One of those Inbound marketing channels, ‘Search Engine Optimization’ (SEO), is a perfect example. It’s the perfect example of an Inbound channel that has been bastardized over the last 5 years — mostly by black hat ‘marketers’. I say ‘Search Engine Optimization’ because that term has eroded a little bit and I’ll explain why in this blog post. In my view, the term ‘SEO’ (the term, not the concept) is rapidly changing.
With over 2 months of managing citations for various clients and having learned under the leadership of Lincoln Chan, a local search expert, I feel I have some authority on the subject. In this blog post, I share the most important lessons I have learned for managing this tedious affair and share the resources I use.
Let me reflect on this assuming that you don’t subscribe to any tools to assist you. The knowledge you gain from my experience should help you leverage the tools that you may invest in more effectively. Also, I am speaking from an agency perspective but the lessons should be just as applicable to any other business.
Have you noticed that your Facebook Page Likes have dropped a bit lately? If you haven't yet, you just might in the coming weeks.
In marketing (online and offline), we use data to communicate the progress we've made in our marketing efforts. We measure where we were, where we are, and set goals of where we want to be, so that we can evaluate the ROI (return on investment) of our marketing spend. That then allows us to tweak and hone our efforts to get a better return or result. A business should always be tweaking their marketing strategy, evenif those tweaks are minor.
We at LocalTrifecta are committed to providing you with the best information out there to generate leads for your business and ultimately, to increase your bottom line. Now, we’re stepping into the podcasting realm! (What is a podcast? Scroll down!)
For the longest time, we’ve blogged about the best ways to improve lead generation through Inbound marketing channels. We’ve provided free educational e-books on different Inbound channels to educate business owners and marketers like you. We’ve even done a few videos here and there. We want to serve you value within different mediums and different mediums present more opportunities to discuss different topics that can improve the performance of your business, top to bottom.
The main goal of the new MarketingIQ Podcast is to educate and inform you, the listener with actionable advice on how to grow your business through Inbound Marketing - from folks actually doing it.
So let's point out the obvious, building citations is not the most fun thing in the world. On the other hand, local citations are one of the most important things for a business to master. What is the point in having a local business that can’t be found? Or can’t be seen on a map? Or worst of all, that can not be seen on Google? So in this post, I want to lay out the do’s and the do not's of building local citations; as well as, how to build citations.
When it comes to building meaningful relationships with existing and potential customers, it's vital that you have the systems in place to provide the right information at the right time. Having too many marketing tools to deal with leads to inefficiency and you ultimately damage the relationships you're trying to nurture. Luckily for many forward-thinking businesses, HubSpot came along to streamline inbound marketing processes and make it easier for businesses to attract genuine leads and convert prospects into customers. But things are about to get even better.