There are two schools of thought when it comes to marketing. There’s the conventional/ traditional school of marketing. And there’s the new school of marketing.
The conventional school of marketing would have you believe that the only real way to get your business in front of people is to place ads, buy email lists and make phone calls. The new (and cool) school of marketing would tell you that to get yourself in front of your target audience, you need to be in the business of producing content that solves your ideal buyers’ problems and answers their questions.
I’m not here to tell you what is right or what is wrong. Both have a place in marketing budgets in companies all over the world.
But what this post will do is give you a fair, honest comparison - I want this blog post to give you an idea of what each is so that you’ll be ready to assess what you ought to include in your own marketing budget.