Inbound Marketing Blog

Social Media Super Bowl Blitz - 4 Million Dollars Versus 140 Characters

By: Zac White

Every year brands line up to pay for commercial spots in North America’s biggest sporting event – the Super Bowl. According to network host Fox, This year’s Super Bowl had an average of 111.5 million viewers, a record for a US program.


The massive viewer count is why advertisers aren’t afraid to spend. Budweiser is already enjoying the success of their ad. Their “Puppy Love” commercial has gone viral and now has over 43 million views on YouTube.

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What Matt Cutts Really Said About Guest Blogging

By: Ramesh Ranjan

Last week, head of Google’s Webspam team Matt Cutts went off on the practise of guest blogging:

“Okay, I'm calling it: if you're using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it's become a more and more spammy practice, and if you're doing a lot of guest blogging then you're hanging out with really bad company.”

This received plenty of backlash from SEO’s and Digital Marketers alike. Most surprising was his word choice - “Stick a fork in it, guest blogging is done”.

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3 Things Other Internet Marketing Agencies In Vancouver Won't Tell You

By: Ramesh Ranjan

 

If you’re reading this, chances are you’re a business owner or manager considering your Internet marketing agency options. There are plenty of Internet marketing agencies in Vancouver and all have their own ways of setting up and pricing the packages they sell.

We’ve heard from a number of business owners - some already frustrated, and some who were unaware of the untruthful actions taken by their Internet marketing agency. This blog post will show you what’s happening to other businesses all over the Lower Mainland and how you can avoid getting burned the same way.

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What Bouncers Can Teach You About Google AdWords

By: Drew Bay

You know how most clubs or bars have a bouncer out front to ensure its patrons are ‘on the level’—they are who they say they are—all while ensuring the riff-raff remain out, or are kicked out if needed?

They play an integral role in ensuring things run as they should, maintaining the integrity of the establishment while ensuring its visitors are receiving what they want: an enjoyable experience that they expect when arriving at the club.

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Social Media Toolbox Series: Maximizing Your Social Activities All In One Place With HootSuite

By: Jennifer Lo

 

Whether you’re a small business owner or a marketing coordinator in a large organization, looking for the right tool for social media to expand your reach and help achieve your business goals is never an easy task. Most people jump on board trying out many different tools, only to find out it is not the right fit for them. This article will help those who are having a hard time deciding what to use when it comes to social media management.

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LocalTrifecta Enters HubSpot's 30 Day Blog Challenge

By: Ramesh Ranjan

2013 was a great year for our agency and we're hoping 2014 will be even better. Our goal is to be the best - the best Inbound Marketing agency in Canada. To take steps toward that goal, we take on challenges big and small. Last year, we became HubSpot Partner Certified and 5 of our staff became Google AdWords Certified. Now, we're competing in what is an Inbound Marketing Specialist's dream: HubSpot's 30 Day Blog Challenge.

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