As I am sitting here thinking about what to write, all I can think about is how excited I am about this new experience with LocalTrifecta. The past three months I have experienced a lot of life changes such as graduating college, then understanding how it feels being an unemployed degree holder, moving out of my childhood house to a new part of town, and lastly - willingly starting CrossFit for the first time, where you basically sign on the dotted line to get your butt kicked on the daily basis. But then, all these series of events had led me to the office of LocalTrifecta.
This is a guest submission on updating your small business marketing initiatives by digital strategist Lorna Van Straaten. It's the second guest submission on the LocalTrifecta Inbound Marketing Blog. If you've got an idea for a guest submission, send it to email@example.com!
It seems the marketing landscape changes daily right now, but if you want to at least pretend you are marketing in the 21st century make sure that you have included some or all of these components. Is your small business marketing up to date?
Are you risking your business by being out of legal compliance, out of touch with customers and out of sight in today’s digital business world?
The primary marketing goal of every dental practice is to bring in new patients and keep existing patients coming back in. It’s what will keep your practice running. But what will grow your dental practice is being able to attract patients through digital marketing channels. Search engine optimization (SEO) is starting to be more and more used as an Inbound marketing channel by dental practices across North America. Put in a geographic search for dentists into Google and you’ll see a local 6-pack result show up of all dental practices in that area. You’ll see well-optimized websites also show up in the first organic results. It’s clear that more and more dental practices are leveraging the power of the Internet to attract more patients - because it works.
While SEO is just one channel under the Inbound Marketing umbrella, it's an effective one and deserves a micro-examination of how it alone can grow your dental practice.
We've seen it ourselves that this works for dental practices so let's go into what every dentist ought to do with respect to SEO.
This is a guest submission on leveraging your Google+ page from online journalist and business enthusiast Megan Ritter. It's the first guest submission on the LocalTrifecta Inbound Marketing Blog. If you've got an idea for a guest submission, send it to firstname.lastname@example.org!
As a business owner, you should know by now how important of a role social media plays in your company’s Inbound Marketing strategy. And if you are running a B2B business, you may be wondering as to which social network will produce the best results.
This year our Company, LocalTrifecta Internet Marketing took 5 team members to MozCon - known as the LocalTrifecta 5.
This is going to be some sort of special MozCon review post. Four of us are contributing, and this is a lengthy post, but there’s great stuff here. And at the very end we’ve included links to other MozCon 2014 reviews.
I’ll finally get the chance to meet up with one of my marketing heroes, Marcus Sheridan (for the first time) at HubSpot’s Inbound 2014 Conference in Boston in September - and it’ll be a treat. Periodically, I’ll exchange emails with him, usually regarding something he’s blogged about.
I had an email exchange with Marcus a couple days ago and it prompted me to give a listen to one of Marcus’ old talks - on being transparent to your prospective customers with your content.
It’s really something that isn’t done. Content marketing is generally poorly done or not done at all. Personally, I’m starting to use the term “content marketing” less and less (forgive me when I use it later in this post) in favour of “education”. Because that’s what this is all about - educating your website visitors and your prospects about what you do and what you offer. This brings them closer to your brand and starts a positive relationship.
This is how it all works - but what I’ll talk about in this blog post is the importance of being honest and transparent in your content (blog posts, e-books, videos) - so that your prospects will be more comfortable doing business with you. Believe me - this is a post that you have to read because it’s vitally important to building your web presence online!
5 of our staff members are at MozCon 2014 this week and while they'll be learning and hearing from the biggest names in Inbound Marketing, it also presents an opportunity to shake hands and meet some new people. This is something that all of us are well versed in, right here in Vancouver - meeting the best and brightest in the city.
Needless to say, networking is important for growing a business, building up your database of contacts and learning from those senior to you. All of us at LocalTrifecta have done networking events here in Surrey and throughout the Greater Vancouver area and I thought this would be a great opportunity for all of us to share our best tips for maximizing time at networking events.Here we go!
For all you HubSpot users out there, you may have noticed a considerable change in the blog tool. Blogging is an extremely important part of Inbound Marketing so this change is worth discussing and explaining so that HubSpot users (or future HubSpot users) can leverage this to their own benefit.
Newsflash: Google is changing things once again. In an unexpected twist last week, Google’s John Mueller announced that Google will no longer show author profile images and Google+ circle numbers in desktop and mobile search results, shocking marketers everywhere.
It’s also bad news for marketers and business owners. Let me tell you why.
The LocalTrifecta Inbound Marketing Blog is now officially open to guest blog posts on topics related to digital marketing. This includes posts on Pay Per Click Advertising, Search Engine Optimization, Blogging, Content Marketing, Local Search, Social Media, Video Marketing, Conversion Rate Optimization and more.
In this post, I’ll detail all that you need to know about getting your thoughts, ideas and experience onto our blog!