Inbound Marketing Blog

Using SEO To Grow Your Dental Practice

By: Ramesh Ranjan


The primary marketing goal of every dental practice is to bring in new patients and keep existing patients coming back in. It’s what will keep your practice running. But what will grow your dental practice is being able to attract patients through digital marketing channels. Search engine optimization (SEO) is starting to be more and more used as an Inbound marketing channel by dental practices across North America. Put in a geographic search for dentists into Google and you’ll see a local 6-pack result show up of all dental practices in that area. You’ll see well-optimized websites also show up in the first organic results. It’s clear that more and more dental practices are leveraging the power of the Internet to attract more patients - because it works.

While SEO is just one channel under the Inbound Marketing umbrella, it's an effective one and deserves a micro-examination of how it alone can grow your dental practice.


We've seen it ourselves that this works for dental practices so let's go into what every dentist ought to do with respect to SEO.

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INFOGRAPHIC: Your Complete Guide To Google+

By: Megan Ritter


This is a guest submission on leveraging your Google+ page from online journalist and business enthusiast Megan Ritter. It's the first guest submission on the LocalTrifecta Inbound Marketing Blog. If you've got an idea for a guest submission, send it to guestpost@localtrifecta.com!

As a business owner, you should know by now how important of a role social media plays in your company’s Inbound Marketing strategy. And if you are running a B2B business, you may be wondering as to which social network will produce the best results.

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The Biggest MozCon Takeaway Post You've Ever Read

By: Samuel Araki

 

This year our Company, LocalTrifecta Internet Marketing took 5 team members to MozCon - known as the LocalTrifecta 5.

This is going to be some sort of special MozCon review post. Four of us are contributing, and this is a lengthy post, but there’s great stuff here. And at the very end we’ve included links to other MozCon 2014 reviews.

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Educating Your Prospects With Content: They Ask, You Answer

By: Ramesh Ranjan


I’ll finally get the chance to meet up with one of my marketing heroes, Marcus Sheridan (for the first time) at HubSpot’s Inbound 2014 Conference in Boston in September - and it’ll be a treat. Periodically, I’ll exchange emails with him, usually regarding something he’s blogged about.


I had an email exchange with Marcus a couple days ago and it prompted me to give a listen to one of Marcus’ old talks - on being transparent to your prospective customers with your content.


It’s really something that isn’t done. Content marketing is generally poorly done or not done at all. Personally, I’m starting to use the term “content marketing” less and less (forgive me when I use it later in this post) in favour of “education”. Because that’s what this is all about - educating your website visitors and your prospects about what you do and what you offer. This brings them closer to your brand and starts a positive relationship.


This is how it all works - but what I’ll talk about in this blog post is the importance of being honest and transparent in your content (blog posts, e-books, videos) - so that your prospects will be more comfortable doing business with you. Believe me - this is a post that you have to read because it’s vitally important to building your web presence online!

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Top Networking Tips In Vancouver From The LocalTrifecta Team

By: Ramesh Ranjan


5 of our staff members are at MozCon 2014 this week and while they'll be learning and hearing from the biggest names in Inbound Marketing, it also presents an opportunity to shake hands and meet some new people. This is something that all of us are well versed in, right here in Vancouver - meeting the best and brightest in the city.

Needless to say, networking is important for growing a business, building up your database of contacts and learning from those senior to you. All of us at LocalTrifecta have done networking events here in Surrey and throughout the Greater Vancouver area and I thought this would be a great opportunity for all of us to share our best tips for maximizing time at networking events.

Here we go!

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HubSpot’s New Blog Dashboard Revamp

By: Ramesh Ranjan

For all you HubSpot users out there, you may have noticed a considerable change in the blog tool. Blogging is an extremely important part of Inbound Marketing so this change is worth discussing and explaining so that HubSpot users (or future HubSpot users) can leverage this to their own benefit.

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LocalTrifecta Now Accepting Digital Marketing Guest Blog Posts

By: Ramesh Ranjan

The LocalTrifecta Inbound Marketing Blog is now officially open to guest blog posts on topics related to digital marketing. This includes posts on Pay Per Click Advertising, Search Engine Optimization, Blogging, Content Marketing, Local Search, Social Media, Video Marketing, Conversion Rate Optimization and more.

In this post, I’ll detail all that you need to know about getting your thoughts, ideas and experience onto our blog!

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6 On-Page SEO Tips For Small Business Blogs

By: Ramesh Ranjan

 

Too many business blogs out there are done poorly - in a number of ways. Some are content braindumps while others are just sales promotion vehicles. While good content will get you found in search engines, a lot of business blogs aren’t optimized for some of the basic SEO factors that should increase your business’ online visibility. This post will show and explain 6 tips to optimize your blog posts so you can be found in search engines and bring in sales through the lucrative organic channel.

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6 Dental Marketing Ideas For Your Dental Practice

By: Ramesh Ranjan

Dental Marketing: It’s the one thing that every dentist knows they need to do for their dental practice. Every dental practice wants more patients. But how do you go about getting them? Many like to toss an advertisement in the local newspaper or put a 30-second spot on the radio. It’s how things WERE done and still are to a certain extent with dental practices.

Get more patients into your dental practice with proper dental marketing


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