The primary marketing goal of every dental practice is to bring in new patients and keep existing patients coming back in. It’s what will keep your practice running. But what will grow your dental practice is being able to attract patients through digital marketing channels. Search engine optimization (SEO) is starting to be more and more used as an Inbound marketing channel by dental practices across North America. Put in a geographic search for dentists into Google and you’ll see a local 6-pack result show up of all dental practices in that area. You’ll see well-optimized websites also show up in the first organic results. It’s clear that more and more dental practices are leveraging the power of the Internet to attract more patients - because it works.
While SEO is just one channel under the Inbound Marketing umbrella, it's an effective one and deserves a micro-examination of how it alone can grow your dental practice.
We've seen it ourselves that this works for dental practices so let's go into what every dentist ought to do with respect to SEO.