Blogging should not be boring. By no means should your readers feel unengaged with your material. So how do you keep them engaged? How do I get them to read the FULL post, and not just skim through? You also may ask: How can I get more click-thru's to my website or with my CTA’s?
As a visual "Pinning Board" of everything imaginable to the mind - Pinterest has swept social media platforms for the last two years, and will continue to rapidly grow. Data collected in January has shown that Pinterest has been leading more traffic to websites than Google+ and LinkedIn combined. As well, as of September Pinterest became the 2nd largest reference to landing pages behind Facebook.
Last week, I attended HubSpot’s Inbound 2014 Conference in Boston and let me say - there was a LOT to take away from it. Whether it was the vision of David Meerman Scott, the ground-breaking announcements from Brian Halligan or the downright folksy slang from Marcus Sheridan, just about every session had some key takeaways.
But this conference was more than just sessions. It was the entire Inbound Marketing experience. The people, the sessions, the food, the ideas, the stories - all of it made Inbound 2014 an incredible conference to be at.
In this post, I’ll go through 3-5 takeaways from some of the sessions I attended. I’ll finish up with some overall takeaways and some discussion on the entire experience. Here we go.
This post is a guest submission from social media marketer and blogger Rebecca Coleman. If you're interested in writing a guest submission, send your pitch to email@example.com .
At almost 4 years old, Instagram is rapidly becoming one of the most popular social media platforms in the world.
You know that old expression, a picture is worth a thousand words? Well, Instagram is simply that. And in today’s world, we don’t have time to sit and digest 1,000 words. We want information that is snack-sized, quick, so we can move on to the next thing.
As I am sitting here thinking about what to write, all I can think about is how excited I am about this new experience with LocalTrifecta. The past three months I have experienced a lot of life changes such as graduating college, then understanding how it feels being an unemployed degree holder, moving out of my childhood house to a new part of town, and lastly - willingly starting CrossFit for the first time, where you basically sign on the dotted line to get your butt kicked on the daily basis. But then, all these series of events had led me to the office of LocalTrifecta.
This is a guest submission on updating your small business marketing initiatives by digital strategist Lorna Van Straaten. It's the second guest submission on the LocalTrifecta Inbound Marketing Blog. If you've got an idea for a guest submission, send it to firstname.lastname@example.org!
It seems the marketing landscape changes daily right now, but if you want to at least pretend you are marketing in the 21st century make sure that you have included some or all of these components. Is your small business marketing up to date?
Are you risking your business by being out of legal compliance, out of touch with customers and out of sight in today’s digital business world?
The primary marketing goal of every dental practice is to bring in new patients and keep existing patients coming back in. It’s what will keep your practice running. But what will grow your dental practice is being able to attract patients through digital marketing channels. Search engine optimization (SEO) is starting to be more and more used as an Inbound marketing channel by dental practices across North America. Put in a geographic search for dentists into Google and you’ll see a local 6-pack result show up of all dental practices in that area. You’ll see well-optimized websites also show up in the first organic results. It’s clear that more and more dental practices are leveraging the power of the Internet to attract more patients - because it works.
While SEO is just one channel under the Inbound Marketing umbrella, it's an effective one and deserves a micro-examination of how it alone can grow your dental practice.
We've seen it ourselves that this works for dental practices so let's go into what every dentist ought to do with respect to SEO.
This is a guest submission on leveraging your Google+ page from online journalist and business enthusiast Megan Ritter. It's the first guest submission on the LocalTrifecta Inbound Marketing Blog. If you've got an idea for a guest submission, send it to email@example.com!
As a business owner, you should know by now how important of a role social media plays in your company’s Inbound Marketing strategy. And if you are running a B2B business, you may be wondering as to which social network will produce the best results.
This year our Company, LocalTrifecta Internet Marketing took 5 team members to MozCon - known as the LocalTrifecta 5.
This is going to be some sort of special MozCon review post. Four of us are contributing, and this is a lengthy post, but there’s great stuff here. And at the very end we’ve included links to other MozCon 2014 reviews.