Every year brands line up to pay for commercial spots in North America’s biggest sporting event – the Super Bowl. According to network host Fox, This year’s Super Bowl had an average of 111.5 million viewers, a record for a US program.
The massive viewer count is why advertisers aren’t afraid to spend. Budweiser is already enjoying the success of their ad. Their “Puppy Love” commercial has gone viral and now has over 43 million views on YouTube.