Inbound Marketing Blog

The Inbound Marketing Experience At ‘Inbound 2014’

By: Ramesh Ranjan

Last week, I attended HubSpot’s Inbound 2014 Conference in Boston and let me say - there was a LOT to take away from it. Whether it was the vision of David Meerman Scott, the ground-breaking announcements from Brian Halligan or the downright folksy slang from Marcus Sheridan, just about every session had some key takeaways.

But this conference was more than just sessions. It was the entire Inbound Marketing experience. The people, the sessions, the food, the ideas, the stories - all of it made Inbound 2014 an incredible conference to be at.

In this post, I’ll go through 3-5 takeaways from some of the sessions I attended. I’ll finish up with some overall takeaways and some discussion on the entire experience. Here we go.

Read More

Instagram for Business: 6 Tips You Need To Know

By: Rebecca Coleman

This post is a guest submission from social media marketer and blogger Rebecca Coleman. If you're interested in writing a guest submission, send your pitch to .

At almost 4 years old, Instagram is rapidly becoming one of the most popular social media platforms in the world.

You know that old expression, a picture is worth a thousand words? Well, Instagram is simply that. And in today’s world, we don’t have time to sit and digest 1,000 words. We want information that is snack-sized, quick, so we can move on to the next thing.

Read More

See, Learn, Do: Inbound Marketing - My First Week at LocalTrifecta

As I am sitting here thinking about what to write, all I can think about is how excited I am about this new experience with LocalTrifecta. The past three months I have experienced a lot of life changes such as graduating college, then understanding how it feels being an unemployed degree holder, moving out of my childhood house to a new part of town, and lastly - willingly starting CrossFit for the first time, where you basically sign on the dotted line to get your butt kicked on the daily basis. But then, all these series of events had led me to the office of LocalTrifecta.

Read More

Is Your Small Business Marketing Up-To-Date?

By: Lorna Van Straaten

This is a guest submission on updating your small business marketing initiatives by digital strategist Lorna Van Straaten. It's the second guest submission on the LocalTrifecta Inbound Marketing Blog. If you've got an idea for a guest submission, send it to!

It seems the marketing landscape changes daily right now, but if you want to at least pretend you are marketing in the 21st century make sure that you have included some or all of these components. Is your small business marketing up to date?

Are you risking your business by being out of legal compliance, out of touch with customers and out of sight in today’s digital business world?

Read More

Using SEO To Grow Your Dental Practice

By: Ramesh Ranjan

The primary marketing goal of every dental practice is to bring in new patients and keep existing patients coming back in. It’s what will keep your practice running. But what will grow your dental practice is being able to attract patients through digital marketing channels. Search engine optimization (SEO) is starting to be more and more used as an Inbound marketing channel by dental practices across North America. Put in a geographic search for dentists into Google and you’ll see a local 6-pack result show up of all dental practices in that area. You’ll see well-optimized websites also show up in the first organic results. It’s clear that more and more dental practices are leveraging the power of the Internet to attract more patients - because it works.

While SEO is just one channel under the Inbound Marketing umbrella, it's an effective one and deserves a micro-examination of how it alone can grow your dental practice.

We've seen it ourselves that this works for dental practices so let's go into what every dentist ought to do with respect to SEO.

Read More

INFOGRAPHIC: Your Complete Guide To Google+

By: Megan Ritter

This is a guest submission on leveraging your Google+ page from online journalist and business enthusiast Megan Ritter. It's the first guest submission on the LocalTrifecta Inbound Marketing Blog. If you've got an idea for a guest submission, send it to!

As a business owner, you should know by now how important of a role social media plays in your company’s Inbound Marketing strategy. And if you are running a B2B business, you may be wondering as to which social network will produce the best results.

Read More

The Biggest MozCon Takeaway Post You've Ever Read

By: Samuel Araki


This year our Company, LocalTrifecta Internet Marketing took 5 team members to MozCon - known as the LocalTrifecta 5.

This is going to be some sort of special MozCon review post. Four of us are contributing, and this is a lengthy post, but there’s great stuff here. And at the very end we’ve included links to other MozCon 2014 reviews.

Read More

Educating Your Prospects With Content: They Ask, You Answer

By: Ramesh Ranjan

I’ll finally get the chance to meet up with one of my marketing heroes, Marcus Sheridan (for the first time) at HubSpot’s Inbound 2014 Conference in Boston in September - and it’ll be a treat. Periodically, I’ll exchange emails with him, usually regarding something he’s blogged about.

I had an email exchange with Marcus a couple days ago and it prompted me to give a listen to one of Marcus’ old talks - on being transparent to your prospective customers with your content.

It’s really something that isn’t done. Content marketing is generally poorly done or not done at all. Personally, I’m starting to use the term “content marketing” less and less (forgive me when I use it later in this post) in favour of “education”. Because that’s what this is all about - educating your website visitors and your prospects about what you do and what you offer. This brings them closer to your brand and starts a positive relationship.

This is how it all works - but what I’ll talk about in this blog post is the importance of being honest and transparent in your content (blog posts, e-books, videos) - so that your prospects will be more comfortable doing business with you. Believe me - this is a post that you have to read because it’s vitally important to building your web presence online!

Read More

Top Networking Tips In Vancouver From The LocalTrifecta Team

By: Ramesh Ranjan

5 of our staff members are at MozCon 2014 this week and while they'll be learning and hearing from the biggest names in Inbound Marketing, it also presents an opportunity to shake hands and meet some new people. This is something that all of us are well versed in, right here in Vancouver - meeting the best and brightest in the city.

Needless to say, networking is important for growing a business, building up your database of contacts and learning from those senior to you. All of us at LocalTrifecta have done networking events here in Surrey and throughout the Greater Vancouver area and I thought this would be a great opportunity for all of us to share our best tips for maximizing time at networking events.

Here we go!

Read More

Learn More About Internet Marketing Now

Our free Step-By-Step Guide To Internet Marketing will show you how you can generate leads and increase sales.

Call-To-Action Guide