Inbound Marketing Blog

Top Networking Tips In Vancouver From The LocalTrifecta Team

By: Ramesh Ranjan


5 of our staff members are at MozCon 2014 this week and while they'll be learning and hearing from the biggest names in Inbound Marketing, it also presents an opportunity to shake hands and meet some new people. This is something that all of us are well versed in, right here in Vancouver - meeting the best and brightest in the city.

Needless to say, networking is important for growing a business, building up your database of contacts and learning from those senior to you. All of us at LocalTrifecta have done networking events here in Surrey and throughout the Greater Vancouver area and I thought this would be a great opportunity for all of us to share our best tips for maximizing time at networking events.

Here we go!

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HubSpot’s New Blog Dashboard Revamp

By: Ramesh Ranjan

For all you HubSpot users out there, you may have noticed a considerable change in the blog tool. Blogging is an extremely important part of Inbound Marketing so this change is worth discussing and explaining so that HubSpot users (or future HubSpot users) can leverage this to their own benefit.

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LocalTrifecta Now Accepting Digital Marketing Guest Blog Posts

By: Ramesh Ranjan

The LocalTrifecta Inbound Marketing Blog is now officially open to guest blog posts on topics related to digital marketing. This includes posts on Pay Per Click Advertising, Search Engine Optimization, Blogging, Content Marketing, Local Search, Social Media, Video Marketing, Conversion Rate Optimization and more.

In this post, I’ll detail all that you need to know about getting your thoughts, ideas and experience onto our blog!

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6 On-Page SEO Tips For Small Business Blogs

By: Ramesh Ranjan

 

Too many business blogs out there are done poorly - in a number of ways. Some are content braindumps while others are just sales promotion vehicles. While good content will get you found in search engines, a lot of business blogs aren’t optimized for some of the basic SEO factors that should increase your business’ online visibility. This post will show and explain 6 tips to optimize your blog posts so you can be found in search engines and bring in sales through the lucrative organic channel.

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6 Dental Marketing Ideas For Your Dental Practice

By: Ramesh Ranjan

Dental Marketing: It’s the one thing that every dentist knows they need to do for their dental practice. Every dental practice wants more patients. But how do you go about getting them? Many like to toss an advertisement in the local newspaper or put a 30-second spot on the radio. It’s how things WERE done and still are to a certain extent with dental practices.

Get more patients into your dental practice with proper dental marketing


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Guide To Creating Landing Pages That Convert - Part 1

By: Payman Torkiyan

I would compare creating great landing pages to fishing. While there are no exact formulas to making the perfect landing page or catching fish, if you can fish in the right lake with the right hook and methods - you’ll catch a lot of fish.  The same goes for creating landing pages that convert. With the proper awareness of your target audience and the use of the right tools and tactics, your landing page can increase conversions and sales.

I will be breaking up this guide into 6 blog posts, with each post containing 2 steps.

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6 Things To Remember When Redesigning Your Website

By: Lincoln Chan

A few months ago, one of our clients decided to redesign their website. It was a law firm and they contracted a marketing agency that specialized in websites for lawyers. Last week, the new site went live so I decided to take a peek to see how it was set up.

I found some pretty egregious errors that prompted me to put together this blog post.

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Outbound Marketing Vs. Inbound Marketing: An Honest Comparison

By: Ramesh Ranjan

There are two schools of thought when it comes to marketing. There’s the conventional/ traditional school of marketing. And there’s the new school of marketing.


The conventional school of marketing would have you believe that the only real way to get your business in front of people is to place ads, buy email lists and make phone calls. The new (and cool) school of marketing would tell you that to get yourself in front of your target audience, you need to be in the business of producing content that solves your ideal buyers’ problems and answers their questions.


I’m not here to tell you what is right or what is wrong. Both have a place in marketing budgets in companies all over the world.


But what this post will do is give you a fair, honest comparison - I want this blog post to give you an idea of what each is so that you’ll be ready to assess what you ought to include in your own marketing budget.

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