Recently, a number of LocalTrifecta team members took the plunge and got certified to use Google AdWords. Drew Bay, Payman Torkiyan, Puya Turkiyan, Sam Araki and I (Ramesh Ranjan) completed the certification program for Google AdWords. Drew was already certified and was getting re-certified as that’s what Google requires.
2013 was a great year for our agency and we're hoping 2014 will be even better. Our goal is to be the best - the best Inbound Marketing agency in Canada. To take steps toward that goal, we take on challenges big and small. Last year, we became HubSpot Partner Certified and 5 of our staff became Google AdWords Certified. Now, we're competing in what is an Inbound Marketing Specialist's dream: HubSpot's 30 Day Blog Challenge.
Have you ever wondered how certain ads over Google get to the absolute top of the first page of search results? Well let me tell you how.
What is thought leadership? What does it mean to be a thought leader, how does it relate to content marketing and how can being one increase sales for your business?
We’ll let you in on a secret: Video marketing works. Well, it’s not exactly a secret. With the invention of YouTube and the rapid growth of other video hosting websites, it’s no surprise that videos can drive sales. Still don’t believe it? Take a look at these startling statistics:
In conversations with clients, more often than not, we’ve been asked: “What is HubSpot? All I hear is HubSpot, HubSpot, HubSpot!” HubSpot is a proven tool for generating leads. It’s fantastic and I’m not just saying that because we’re HubSpot partners. The facts are that it works and as a result, HubSpot’s popularity is rising.
I'm usually not bothered by too much. Over the past few months, though, I've had encounters with several clients of ReachLocal. For those of you who aren't familiar with ReachLocal, it's a paid search company that provides its customers with a slick interface and nicely named service components for online marketing their business.
What bothers me is that ReachLocal has misrepresented itself on two major levels to the aforementioned folks.
Since transferring its Places for Business to Nokia Prime Places, Bing has run wild with its verification process. After years of frustration, Canadian business owners can finally submit their free business listings to Bing Canada, thanks to Nokia’s recent partnership with Microsoft.
But the frustration has not gone away.
As a local ‘brick and mortar’ small business, you depend on foot traffic. The very existence of your business relies on getting customers in your door with money, and out your door with your product or service. You spend most of your time focused on managing your store operations and maximizing your bottom line.
The simple message is – stay away from these masters of domain deception.
We all seem to own domains, and it seems as though there are thousands of domain registrars out there. Domain registrars being companies we buy domains (URL’s) from.
Nothing can quite stir human emotion more than something that really ought not to matter – race. And that’s race, in terms of individual ethnicity.
For us being located in Vancouver Canada at the moment we are still struggling with helping a vast majority of business create their 1st website and/or update an incredibly old site. In fact Google indicated in an event held in Toronto that 55% of Canadian businesses DO NOT have a website!
Google recently announced changes in how they will rank maps (basically Google Reviews will be a HUGE component while Citations wont play quite the dominate role they once did). Our own personal insight has been that citations still play a more significant role that they are perhaps letting on. This seems to be especially true for CANADIAN businesses. While we are still encouraging our clients to work on reviews we thought we would share a list of the top 58 canadian citations:
As LocalTrifecta grows, as we welcome new clients, and increase our revenue, which we have done increasingly since starting just over a year ago, it’s important for us to keep balanced.
Just received a couple of postings for a non-profit entrepreneurial organization based in Surrey. SEEDS Business Development Centre has been around a good number of years is is approaching its 100th graduating class. I’m on the board of directors and the mission of the organization is fantastic.
I received an interested an interesting email this morning from Yelp entitled "Your Yelp Updates for the Week of May 2". The email was dedicated to a survey they had conducted with Yelp BUSINESSES and their interaction with the Yellow Pages.
We are in the process of helping a potential client understand how internet marketing can impact their business when they drop this bomb:
Special occasions can be big business for any retailer – especially on April Fools Day.
Surrey.com put out a clever little one today that even got me! Good thing I’m not a Canucks fan … But the thoughts were running through my head …
Everybody, I am sure, has heard of this quote “He who fails to plan, plans to fail”.
This is true for every aspect of our personal and professional life and is even more true for our marketing initiatives. When it comes to social media and facebook you MUST have a plan or strategy in place or you will fall victim to what I call "the facebook hook".
If you own a small business, and you’re on Facebook, do you have a business Fan Page?
Seeing as LocalTrifecta Internet Marketing is a small business, with a focus on helping other small businesses attract and convert more customers online, I think what the Canadian Youth Business Foundation (CYBF), Canadian Federation of Independent Business (CFIB), and Federal Government have done is wonderful.
A number of months back, I was researching some statistics of small business in British Columbia.
eMarketer forecasts that Twitter ad revenues will rise this year and next, from $45 million in 2010 to $150 million in 2011 to $250 million in 2012, BUT the one prevalent question is if Twitter has saturated the marketplace.
Google rules the Internet. We all know that.
For businesses located in the USA finding local citations is actually quite easy. There are a couple of BIG players that help you submit your business to the biggest citations on the web. The 2 big players for US companies are localeze and getlisted.
For any other company and specifically those located in Canada the process is a bit more involved. The 2 big players are the internet yellow pages (yellowpages.ca and canpages.ca) but this is nowhere near as powerful as mass submission resources like the US has access to. So the real question is where and how can a business find good citations for their local maps!?
I stumbled across an AMAZING resource/tool yesterday and with their permission am sharing it now. The company is Whitespark and the tool is a local citation finder or http://www.whitespark.ca/tools/local-citation-finder/.
Simply put you can enter either a keyword or phone number and the tool will find citations on the internet and provide you with a list of highly relevant sites to submit your business to! Even MORE powerful the tool will also help you track and monitor which citations you have submitted to and which work best for your businesses.
As an internet marketer I have to say this tool is nothing short of incredible! Please ... do yourself a favor and check it out!
It amazes me as an internet marketer how many times I talk to and deal with businesses that are missing the core elements for marketing in general! Internet marketing is another channel or medium for your overall marketing objectives but the core elements of a good marketing strategy still apply!
I was just on Facebook. Accepted two new friend requests – two people I haven’t seen in almost 15 years. Unlike how I used to be – benignly accepting new friend requests (aka requesting then forgetting – which is a common practise on FB) – I’m now a little bit more engaged – a little more curious.
Obama promised change.
The Canadian government is seeking to reform the Employment Insurance System and hike premiums. As a small business owner I know the effects of Payroll deductions and remittances on both employer and employee side.
Numbers don’t lie. Well – perhaps sometimes numbers don’t tell the full story – but what they do is frame ideas for us.
Of course I say simple and you say HOW?
Thank you for your interest in this project – the following are the parameters. If you have any questions, please let us know, we will choose a provider within a day or two!
We have been meeting quite aggressively the past few weeks with different businesses. Almost all the businesses we meet with have the same problems ... we will try to address them here so at least you, as a business owner, know where to start.
To be crystal clear here the intent of internet marketing, at its core, is to drive traffic to a web property. This is what most firms offer to do.
Local Trifecta, on the other hand, realizes "traffic" might be great for a blog or a fan page, but for a business its all but useless if that traffic doesnt DO something.
Almost EVERY site we looked at was geared towards "information" and NOT conversion. Essentially this means the site was dedicated to telling your traffic who you are and what you do but NOT encouraging them to DO anything at all. Some sites didnt even have their contact information on the front page!!! A user would have to click over to the contact page just to be able to get a phone number!
It has been proven time and time again that the BEST place for a call to action is actually the TOP LEFT of a website!
Although I am sure this makes sense reading it we encourage you to took at your site and ask yourself if its "conversion" focused ... do you have a clear and concise call to action? Is it above the 1st fold? Is there a sense of urgency? Is the process simple? and perhaps most important of all ... are you able to track it!?
This is our newest flyer that we just had designed to give everyone a better idea of what we do.
We have it!
Recently I’ve trolled the local Vancouver Craigslist Gig postings to see what folks are posting. In a competitive landscape I’m sure that all the Gig posters get hammered by every John and Sally who want to offer them their services.
This is the beginning of something we're passionate about and where we see a significant need. Helping small and medium sized businesses is what we're all about.