Search Engine Optimization
The LocalTrifecta Approach
Let’s be crystal clear … the days when a marketing firm could simply try to get your business on the “1st page of Google” are gone.
In order to succeed in today’s current Internet economy there are 2 vital principles you need to understand.
Each is a core element of what we provide at LocalTrifecta.
1) Conversion Tracking – Essentially this comes down to understand, tracking, and measuring your ROI (Return on Investment). What good does it do a business to be on the 1st page of Google if it doesn’t result in additional revenue?
Far too often marketing firms will say “look at all the traffic you get” without asking the most important question of all … what is that traffic doing?
Conversion tracking comes down to two core principles:
a) “ON”site Conversion – The principle here is one that is tested over the course of time. Your business should constantly be testing, tweaking, measuring, analyzing, and then duplicating the process to determine the BEST strategy to convert traffic to revenue. No two businesses will ever go about this the same way but the ultimate measurement will be conversion rates and value per customer.
b) “OFF”site Conversion – This principle deals with the quality of the traffic a business gets. It’s fairly easy to drive a quantity of traffic to a site whether via organic results, Pay Per Click, or other forms of traffic generation. The more complicated component is to understand what constitutes quantity traffic and what qualifies as quality traffic. This is best demonstrated in Pay Per Click where too often business “bid” on broad high volume traffic and pay Google small fortunes with little to no return while ignoring the smaller more focused phrases which actually bring a return on investment.
2) Reputation Management – A business on the 1st page of Google has only partly accomplished what they can and should accomplish. Rather than being one of the “top 10” results on the 1st page reputation management is positioning a business to “dominate” the 1st page of results. Realistically you will rarely, if ever, be able to dominate all 10 positions, but leveraging the power of blogs, articles, social media, video search engine optimization, and the many other forms of online resources you can and should be able to dominate 50%+ of the 1st page with your targeted content!
At LocalTrifecta we don’t simply want to get your website to the 1st page of Google, our objective is to harness the power of reputation management and conversion tracking to clearly demonstrate that search engine optimization isn’t only critical to your business … it’s extremely profitable as well!